Understanding the Forces Creating Change
Responding to change requires an understanding of the social, political and economic transformations taking place across the world and the new technologies and scientific advancements that are reshaping the global network and the world marketplace.

Recognizing the New Global Patterns
Responding to change requires recognition of the 21st century patterns of trade, geography and economy formed by an integrated global network, a new economic geography and a new economy that are significantly different from the traditional patterns of the 20th century.

Capturing the Opportunity
Responding to change requires development of a strategy based on an identification of the new opportunities and challenges that have been created by the forces and new patterns emerging in a period of global change. History has shown that businesses, governments and institutions that have recognized and understood the changing world and strategically responded to it have typically prospered. Those that did not were left behind.